Probably time to re-think, review, re-create, re-engage, re-align, re-develop, re-invent, re-start, re-strategise, reconsider, re-energise and really really care

"AS THE FUTURE BECOMES CLEARER WE WILL PROBABLY SEE BUSINESSES WHO ARE A MIX OF FOOD SERVICE, RESTAURATEUR, RETAILER, VENDOR, READY MEAL PRODUCER, MEAL KIT MAKER. WHERE CUSTOMERS MAY SIT IN, COLLECT, RECEIVE AT WORK OR HOME DELIVER, ENJOY VENUE SERVICE, 'TO GO' OR SIMPLY DRIVER THROUGH - IT MAY BECOME A COLLECTION OF VERSATILE, FLEXIBLE, MULTI PURPOSE FOOD MAKERS AND FOOD PROVIDERS"
John Benson - Smith
April 2020

COMMENCE - BUT WE SUGGEST YOU QUESTION EVERYTHING …

MENUS COSTS, LOYALTY PROGRAMMES, SOFTWARE, SUBSCRIPTIONS, OPERATING POLICIES ETC. WHY DO WE DO IT THAT WAY?

BIG LEADERSHIP IS NEEDED

ROLES & RESPONSIBILITIES; PHILOSOPHY, PERSONALITY AND WISDOM; EXPERIENCE; DESIGNATED AUTHORITY WITH STRONG PRINCIPAL; A GOOD PINCH OF AUTOCRACY MAYBE REQUIRED 

TRAIN TRAIN TRAIN

TRAIN, PRACTICE, ROLE PLAY, INFLUENCE, MENTOR, CHECK, CHECK, TRAIN, MENTOR YOUR STAFF AND TEAM (MAY BE CUSTOMERS)

COMPETITORS

KNOW THEM, GET CLOSER, BECOME FANATICAL ABOUT THEM, WORK ‘EM OUT, KNOW WHICH DENTIST THEY USE !

RESET HARD

LIKE NEVER BEFORE, COLLECT THE BLANK PIECE OF PAPER AND THE NEW RULES SOON TO BE WRITTEN

RE-DESIGN SERVICE

PRODUCTION METHODS, LAYOUTS, ERGONOMICS & ESSENTIALLY THE REVISED TIME AND MOTION

KNOW YOUR NUMBERS AND FINANCIALS

IMPACTS, IMPLICATIONS, CONSEQUENCES

LITTLE ROMANCE IS LEFT IN RESTAURANT INDUSTRY

CUSTOMER IS NOW THE BOSS

SEARCH & SELECTION OF STAFF IS MORE IMPORTANT THAN EVER. STAFF NEED TO BE CLEARLY PROFILED AND UNDERSTAND THE REQUIREMENTS AND EXPECTATIONS OF THE INDUSTRY

SHEEP OR WOLF?

DRIVE ENTHUSIASM, ENERGY, DRIVE AND GET UP AND GO IS REQUIRED

THIS IS A NEW MARATHON, NOT THE PREVIOUS SPRINT

WISDOM

EXPERIENCE AND KNOWLEDGE IS NOW PARAMOUNT SO USE IT 

BE BRILLIANT

CUSTOMERS WILL GIVE YOU ONE CHANCE ONLY EVER. PROFESSIONAL SERVICE IS PARAMOUNT, THE PAYING PUBLIC DEMAND BETTER THAN THE OLD WAYS

SAFETY

WELFARE & SECURITY OF STAFF & CUSTOMERS IS NOT OPTIONAL

DESIGN

YOUR SPACE,
WORK THE SPACE, CONSIDER THE SPACE, BE SMART WITH SPACE

FAST FOOD

I WANT IT NOW, MY WAY AND DAY PART APPROPRIATE

READ THE MARKET

THE NEW “STAYING IN” PROBABLY WON’T GO AWAY, EVERYTHING HAS RE-SET, BEWARE OF APATHY

BECOME FAMOUS (GENUINELY)

PR, MARKETING, AWARENESS, TONE, NOISE IS NOT OPTIONAL

SHED EMOTIONAL

AND FINANCIAL DEBT AND THE POSSIBLE
‘BLOAT’ OF ROLL OUT UNITS, DO ONE SITE WELL NOT TEN BADLY OR IT MAY CREEP UP ON YOU

BANISH BOREDOM

SAME OLD SAME OLD EXPERIENCE AND TRANSACTIONAL TRUDGE

“I still remember Randy’s donuts from Saudi Arabia, which were amazing”