Case Study – Al Dana Amphitheatre

Al Dana AmphitheatreClient need:

IVM were appointed by the new management team of this new 10,000 seat outdoor amphitheatre to deliver the operational and commercial documentation and standards to run an international standard venue

What we did:

IVM deployed a team of associates, all with specific world-class venue management expertise, to review the venue and produce relevant strategy and documentation for the venue to utilise (and share with promoters and event owners) to deliver the first-class live music venue


 IVM delivered a full suite of optimised venue standard operating procedures including health & safety, security, workforce management, technology, promoter packs and catering alongside a full venue commercial strategy including sponsorship, venue rights, business clubs and hospitality

Al Dana Amphitheatre