Case Study – Jax Art Festival - Riyada - July 2022

Guest Experience and Customer Service Project Management Oversight

Client need:

ADD Enterprise was appointed by the Ministry of Culture to deliver a 2 week Art Exhibition in Riyadh. ADD contracted IVM to oversee all Customer Engagement activity

What we did:

Two Senior IVM Associates joined the ADD management team to focus on:

  • Guest Experience outside the venue (transport and car parking) and
  • Customer Journey inside the venue

There was also a requirement to introduce global best practise to the project and detail international quality standard operating procedures


The feedback has been incredible. All key stakeholders from the MoC and ADD through to VIP visitors has been first-class