Rugby Football Union
Working with grassroots rugby clubs across England to optimally utilise their venues (bar, space and catering) to drive increased revenue
Client:
Rugby Football Union (RFU)
Completed:
Across England there are 1,800 rugby clubs across all levels of the game. A very small number are professional and employ their staff. The majority are volunteer led. All need help, support and advice to run their clubs better. Many have great facilities that are just under-utilised.
IVM were engaged by the RFU to directly help clubs improve their operations.
Rugby clubs are key to their communities – but many are struggling to survive. IVM were brought in by the RFU to directly work with clubs across the UK to help them better understand their assets and provide a methodology for improved performance now and into the future.
The primary objectives were:
Strategic Approach:
International Venue Management (IVM) created a template that has now been rolled out to more than 50 clubs across England – and this continues today
Action Steps:
Quantitative Outcomes:
It is estimated that the work IVM did with rugby clubs in the 2022/23 season directly attributed to revenue growth across rugby of more than £3m. Indirect revenue growth in excess of £10m – and this continues
Qualitative Outcomes:
In addition to income, there have been huge improvements in club operational efficiency (cellars, bar, kitchen, staffing and venue) which just can’t be quantified.
